Transport for Humans: Are We Nearly There Yet? (Paperback)

Transport for Humans: Are We Nearly There Yet? By Pete Dyson, Rory Sutherland Cover Image
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About the Author


Pete Dyson joined Ogilvy's Behavioural Science Practice in 2013 and in 2020 he was seconded to the UK Department for Transport as Principal Behavioural Scientist, tasked with the COVID-19 response, sustainable behaviour change and internal capability building. This book has been written in a personal capacity. Pete is also a semi-professional Ironman triathlete and in 2021 broke the record for the fastest non-stop cycle from Lands End to London. Next time he'll take the train. Rory Sutherland is the vice chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is author of Alchemy: The Surprising Power of Ideas that Don't Make Sense, writes the Spectator's Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.
Product Details
ISBN: 9781913019358
ISBN-10: 1913019357
Publisher: London School of Economics and Political Scie
Publication Date: December 15th, 2021
Pages: 288
Language: English